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PlayStation Design System

PlayStation's design system as a DESIGN.md file. Blue #0070d1, PlayStation SST at weight 300, 29 components. For React, Next.js, and AI tools.

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Primary
#0070d1
Typeface
PlayStation SST
Shape
Pill
Base radius
8px
Colors
36
Type tokens
14
Components
29
Spacing values
8

About

About PlayStation DESIGN.md

Curated by Dov Azencot · Updated May 12, 2026 · Source playstation.com (opens in a new tab)

PlayStation's marketing system reads like a console launch trailer broken into chapters. Each section is a full-bleed band in one of three canvases — pure black "#000000", true white "#ffffff", or PlayStation Blue "#0070d1" — and the band's surface color is the only divider between chapters. No mesh, no gradient transition, no decorative rule. The signature move is typographic: PlayStation SST renders display headlines at weight 300 (light), an editorial choice for a brand that could easily reach for heavy geometric display faces. Headline sizes step in tight increments at 54px, 44px, 35px, 28px, and 22px, all on a 1.25 line-height ladder, while body settles at 18px with 1.5 line-height for long-form readability on support and game pages.

This file packages the entire system as a single Google Labs DESIGN.md spec. Inside: 36 colors tokens covering brand, surface, ink, hairline, and semantic roles; 15 typography styles all set in PlayStation SST with substitution notes for Roboto Light and Inter; 8 spacing tokens stepping from 4px to a 96px section rhythm; a five-step radius scale where every CTA pill renders at 9999px and every product card at 8px; and 29 components recipes covering primary and commerce buttons, filter pills, game tiles, three hero band variants, the PS Plus gold banner, nav, footer, and the support search field.

Feed this file to Claude, Cursor, or GitHub Copilot and the AI will generate React components that match PlayStation's actual restraint — flat-on-canvas cards, pill CTAs at "#0070d1", commerce orange at "#d53b00" used only for store actions, and SST display copy at weight 300. Or reference the tokens directly when building marketing pages, console product pages, or game detail surfaces. The system's value as a study is that it proves a gaming brand can win without bold display weights, gradient chrome, or atmospheric backgrounds — imagery does the heavy lifting and the typography stays quiet.

What makes it distinct

5

  1. Three-canvas chapter rhythmpure black #000000, true white #ffffff, and PlayStation Blue #0070d1 alternate edge-to-edge with no decorative dividers
  2. Display headlines render at weight 300unusual for a gaming brand, giving the chrome an airy editorial voice over typographic muscle
  3. Two-color CTA grammarPlayStation Blue #0070d1 for marketing pills, Commerce Orange #d53b00 reserved exclusively for store actions
  4. Single permitted gradientthe PS Plus gold three-stop #ffce21 to #ee8e00, never reused on other chrome surfaces
  5. Imagery occupies 60-90% of every bandconsole renders, game key art, and tier illustrations carry the storytelling, copy is compressed

playstation.com

Live at playstation.com

A snapshot of the brand in production. Scroll the frame to see the whole page.

PlayStation's website at playstation.com

Colors

36 colors

PlayStation's system runs on #0070d1 as its primary voltage, used in 4 of 29 components. Type is set in PlayStation SST across 14 tokens from 12px to 54px, weights 300–700. Shape language leans on pill geometry — fully rounded surfaces dominate the component library.

Brand & Accent

Sparing, CTA-only voltage · 3

Surface

Page and card backgrounds · 7

Text

Headlines, body, captions · 13

Borders & Hairlines

Dividers, outlines, rules · 2

Semantic

Status, errors, success, links · 2

Other

Specialty colors · 9

Typography

14 type tokens

Set in PlayStation SST across 14 tokens, from 12px to 54px, weights 300–700. Shown in its own stack: where the font isn't installed, the fallback the file names stands in.

  • display-xl54px · weight 300 · lh 1.25 · tracking -0.1pxThe quick brown fox jumps over the lazy dog
  • display-lg44px · weight 300 · lh 1.25 · tracking 0.1pxThe quick brown fox jumps over the lazy dog
  • display-md35px · weight 300 · lh 1.25The quick brown fox jumps over the lazy dog
  • heading-xl28px · weight 300 · lh 1.25 · tracking 0.1pxThe quick brown fox jumps over the lazy dog
  • heading-lg22px · weight 300 · lh 1.25 · tracking 0.1pxThe quick brown fox jumps over the lazy dog
  • heading-md18px · weight 600 · lh 1The quick brown fox jumps over the lazy dog
  • body-md18px · weight 400 · lh 1.5 · tracking 0.1pxThe quick brown fox jumps over the lazy dog
  • body-strong18px · weight 500 · lh 1.25 · tracking 0.4pxThe quick brown fox jumps over the lazy dog
  • body-sm16px · weight 400 · lh 1.5The quick brown fox jumps over the lazy dog
  • caption-md14px · weight 400 · lh 1.5The quick brown fox jumps over the lazy dog
  • caption-sm12px · weight 500 · lh 1.5The quick brown fox jumps over the lazy dog
  • link-md18px · weight 400 · lh 1.5The quick brown fox jumps over the lazy dog
  • button-lg18px · weight 700 · lh 1.25 · tracking 0.45pxThe quick brown fox jumps over the lazy dog
  • button-md14px · weight 700 · lh 1.25 · tracking 0.324pxThe quick brown fox jumps over the lazy dog

Layout

Radii and spacing

5 corner radii and 8 spacing values. Shape language: pill.

Radii

  • none0px
  • sm4px
  • md8px
  • lg16px
  • full9999px

Spacing

  • xxs4px
  • xs8px
  • sm12px
  • md16px
  • lg24px
  • xl32px
  • xxl48px
  • section96px

Components

29 components

Each rendered from its tokens (color, type, radius, padding) on PlayStation's own canvas.

  • Button Primary
    button-primaryButton Primary
  • Button Primary Pressed
    button-primary-pressedButton Primary Pressed
  • Button Commerce
    button-commerceButton Commerce
  • Button Commerce Pressed
    button-commerce-pressedButton Commerce Pressed
  • Button Secondary Light
    button-secondary-lightButton Secondary Light
  • Button Secondary Dark
    button-secondary-darkButton Secondary Dark
  • Button Disabled
    button-disabledButton Disabled
  • Type here…
    text-inputText Input
  • Type here…
    text-input-focusedText Input Focused
  • Filter Pill
    filter-pillFilter Pill
  • Filter Pill Active
    filter-pill-activeFilter Pill Active
  • Product Card
    product-cardProduct Card
  • Product Card Dark
    product-card-darkProduct Card Dark
  • Game Tile
    game-tileGame Tile
  • Feature Card
    feature-cardFeature Card
  • Hero Band Blue
    hero-band-blueHero Band Blue
  • Hero Band Dark
    hero-band-darkHero Band Dark
  • Hero Band Light
    hero-band-lightHero Band Light
  • Ps Plus Banner
    ps-plus-bannerPs Plus Banner
  • Carousel Paddle
    carousel-paddleCarousel Paddle
  • Pagination Dot
    pagination-dotPagination Dot
  • Pagination Dot Active
    pagination-dot-activePagination Dot Active
  • Badge Info
    badge-infoBadge Info
  • Primary Nav
    primary-navPrimary Nav
  • Sub Nav
    sub-navSub Nav
  • Footer Section
    footer-sectionFooter Section
  • Support Search Bar
    support-search-barSupport Search Bar
  • Support Row
    support-rowSupport Row
  • Link Inline
    link-inlineLink Inline

In use

The system, in use

PlayStation's tokens on the kind of product it builds.

Build something people actually use.

A short paragraph of marketing copy that previews how the brand's display tier and body tier read together. Two sentences is usually enough.

Get startedLearn more
Marketing heroHeadline, sub-copy, primary CTA — the universal homepage opener.

FAQ

PlayStation design system FAQ

Common questions about PlayStation's tokens, components, and how to use this DESIGN.md in your project.

Read next

Specs, directories, and component libraries that pair with this design system.

Use it

Use PlayStation in your project

One machine-readable file. Drop it into Claude, Cursor, or any AI tool that reads DESIGN.md.

Download DESIGN.md
  1. Download the DESIGN.md

    One machine-readable file: every color, type, radius, spacing, and component token of PlayStation.

  2. Feed it to your AI tool

    Drop it into Claude, Cursor, or GitHub Copilot. The agent writes React components and Tailwind classes that match PlayStation's visual language.

  3. Reference the tokens directly

    Or paste the values into your Tailwind config, CSS variables, or component library: every color, size and radius is a quoted, ready-to-copy value.

Read the full DESIGN.md: overview, rationale, do’s and don’ts

Overview

PlayStation's marketing system reads like a console launch trailer scrolling past the viewer in chapters. Each section is a full-bleed band — pure black {colors.canvas-dark} ("#000000"), true white {colors.canvas-light} ("#ffffff"), or PlayStation Blue {colors.primary} ("#0070d1") — and each chapter owns one editorial moment: hero console photography, a games-coming-soon strip, the PlayStation Plus tier banner, the "30 Years of PlayStation" anniversary band, the news strip from the PlayStation Blog. There is no decorative chrome between chapters; the section background change IS the divider. Sections stack at {spacing.section} (96px) rhythm with the next band's color taking over the page edge-to-edge.

The system has two distinct surface modes that alternate down the page: a dark canvas mode for editorial product moments (hero, "ON PLAYSTATION" band, marathon game pages) and a light canvas mode for utility surfaces (PS5 games listing, support pages, news index). Both modes use the same chrome vocabulary — fully-rounded {rounded.full} pill buttons, 8px-radius {rounded.md} cards, the proprietary PlayStation SST face — only the surface and on-surface colors change. The third surface mode is the PlayStation Blue band ({colors.primary} — "#0070d1") reserved for the highest-priority moments: the Marathon launch CTA strip, the footer, and any "Action Required" banner.

The typography is the system's most distinctive choice. PlayStation SST renders display headlines at weight 300 (light) — unusual for a gaming brand that could easily reach for bold geometric display faces. The light weight gives the chrome an airy, almost editorial quality that lets the imagery speak; copy is information rather than decoration. Heading sizes drop in tight increments (54 → 44 → 35 → 28 → 22 → 18) and body settles at 18px with 1.5 line-height for comfortable long-form reading on support and games pages.

Key Characteristics:

  • Three-canvas chapter system: {colors.canvas-dark} ("#000000"), {colors.canvas-light} ("#ffffff"), {colors.primary} ("#0070d1") alternating down the page
  • PlayStation Blue ({colors.primary} — "#0070d1") is the universal primary CTA — fully-rounded pill at {rounded.full} (9999px)
  • Commerce orange ({colors.commerce} — "#d53b00") is the secondary CTA reserved for "Buy now" / "Pre-order" / store actions
  • PlayStation SST display tier renders at weight 300 with -0.1px to +0.4px tracking — the brand's signature airy editorial voice
  • 8px-radius ({rounded.md}) for product cards and feature panels; 4px-radius ({rounded.sm}) for inputs; pills ({rounded.full}) for every CTA
  • Game tiles, console renders, and PS Plus tier illustrations occupy 60-90% of each section — imagery does the storytelling
  • Color-block page rhythm (one observed band sequence): dark hero → light console showcase → dark "Great PS4 & PS5 games" rail → light "Discover PlayStation Plus" tier band → light "30 years of PlayStation" callout → dark "ON PLAYSTATION" band → light news strip → blue footer

Known Gaps

  • Mobile screenshots not captured — responsive behavior synthesizes PlayStation's known mobile pattern (hamburger drawer, single-column band reflow, hero downscale) from desktop evidence and the breakpoint stack.
  • Hover states not documented by system policy.
  • Sign-in / authentication chrome (login modal, account dashboard, profile pages) not in the captured pages.
  • PlayStation Store in-store browsing surfaces (PDP / cart / checkout) are not in the captured set — those use a more dense data-table layout that this document does not describe.
  • Game-page-specific theming — the /marathon/ page uses {colors.marathon-yellow} ("#deff20") as a chapter accent. Other game pages may pull in their own per-title brand colors that vary outside the documented system.
  • Form validation states (success / error inline messages) not present in the captured surfaces beyond the {colors.warning} ("#c81b3a") color token.

Gaming & Entertainment

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More DESIGN.md files in Gaming & Entertainment.

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